Jon Olsson, born in Mora, Sweden, in August 1982, has carved out a one-of-a-kind career blending professional skiing, entrepreneurship, and social media stardom. Now 42 years old, Olsson holds a net worth of around $8 million as of 2025. While his name first made waves in the world of freestyle skiing, he has since become just as well-known for his luxury lifestyle, car builds, vlogs, and bold business moves.
Early Days on the Snow
Olsson began skiing at a young age and went full-time into freestyle skiing by the time he was 16. Known for his creative approach and high-flying stunts, he quickly stood out. What makes Jon’s journey unique is how he transitioned back into alpine ski racing after years in freestyle—a rare switch in the sport. That move was sparked by a bet with a fellow skier that pushed him to aim for a spot in the 2014 Winter Olympics.
Though he ultimately didn’t make the Olympic team, the goal drove him to train and compete seriously in a different discipline, proving his versatility and commitment.
Revolutionizing Freestyle Skiing
Jon Olsson wasn’t just another athlete doing spins and flips—he was rewriting the rulebook. He invented a range of now-famous double flip tricks, including:
- DJ Flip: A D-spin 720 into a flat spin 540
- Hexo Flip: A switch double rodeo 1080
- Tornado: A switch cork 720 into a flat spin 540
- Kangaroo Flip: A double flat spin 900
These tricks weren’t just visually impressive; they shifted what was considered possible in freestyle skiing. Olsson racked up nine medals at the Winter X-Games and claimed victories at events like the US Freeskiing Open in Vail, the Red Bull Big Air, and the World Superpipe Championships. He’s one of the few athletes to be respected equally by fans, competitors, and judges.
Jon Olsson Invitational: A Signature Event
In 2005, Olsson launched the Jon Olsson Invitational (JOI), a big air ski event held in Åre, Sweden. The event quickly earned a reputation for its creativity and athlete-focused approach. What set JOI apart was how Jon personally pushed for better jumps, more innovation, and top-tier production. It became a favorite among top skiers and helped push the progression of freestyle skiing even further.
Family and Influences
Jon comes from a family that knows its way around the slopes. His younger brother, Hans Olsson, is a professional alpine ski racer who represented Sweden in several World Cups and Winter Olympics. Their careers reflect two paths in elite skiing—Jon as the freestyle trailblazer, Hans as the high-speed downhill racer. Though they pursued different specialties, their shared dedication to skiing runs deep in the Olsson household.
The Shift to Content and Entrepreneurship
After his active skiing career, Jon Olsson didn’t fade from the spotlight—instead, he reinvented himself. He started sharing his life online through a vlog that became wildly popular for its sleek visuals, luxury lifestyle, and global adventures. His travel-heavy content often features his wife, Janni Olsson Delér, a Swedish fashion influencer, and their children.
Fans tune in not just for skiing or travel but for glimpses into the couple’s homes in Marbella, Monaco, and beyond, their stylish wardrobes, and the jaw-dropping cars Jon is known to customize.
Car Culture and Business Ventures
Speaking of cars, Jon’s automotive collection deserves its own spotlight. Known for outrageous builds like his camo-wrapped Lamborghini Huracán, Audi RS6, and Mercedes G500 4×4², Jon’s car content went viral long before influencer culture exploded. Each vehicle wasn’t just a showpiece—they were daily drivers modified with personal flair and cutting-edge tech.
His passion for performance and design spilled over into business. He co-founded C’est Normal, a lifestyle brand offering premium clothing and accessories, which quickly gained traction thanks to Jon and Janni’s global fanbase. He’s also worked on ski gear, travel accessories, and product collaborations that align with his brand.
Personal Life and Day-to-Day
Now settled into a more family-oriented chapter, Jon spends much of his time in Marbella with Janni and their kids. Despite stepping back from professional skiing, his life is still active and fast-paced. Whether he’s filming a YouTube vlog, test-driving a new vehicle, or working on a brand campaign, Jon Olsson stays in motion.
He also gives back by inspiring young athletes and creators through his story. His transition from athlete to entrepreneur is a case study in how to build a long-term brand beyond sports.
Jon Olsson Net Worth and Lifestyle in 2025
With an estimated net worth of $8 million, Jon Olsson has built his fortune through a mix of skiing prizes, brand deals, real estate investments, YouTube revenue, and retail ventures. He’s not just living the luxury lifestyle—he’s funded it through smart moves and a relentless work ethic.
His social media presence continues to grow, and he’s become a symbol of how athletes can use digital platforms to expand their career far beyond the playing field. Jon isn’t just a skier anymore—he’s a brand, a business, and a role model for building a life on your own terms.
Final Thoughts
Jon Olsson’s story is about more than flips and fast cars. It’s about pushing boundaries—first in freestyle skiing, then in alpine racing, and now in content creation and business. He’s always one step ahead, chasing the next big thing while staying grounded in his love for family, sport, and adventure.
From a teenage skier with big dreams to a multimillionaire entrepreneur with a global following, Jon Olsson continues to inspire by living boldly, thinking creatively, and never sitting still.
