Hailey Bieber has officially stepped into the billionaire spotlight—or at least brought her brand right up to its door. The 28-year-old model and entrepreneur just secured a massive milestone for her skincare company, Rhode, following a blockbuster $1 billion acquisition deal with e.l.f. Beauty. The announcement marks a defining moment in Hailey’s career and personal empire, solidifying her status as one of the most successful celebrity entrepreneurs of her generation.
Rhode Signs $1 Billion Deal with e.l.f. Beauty
On Wednesday, e.l.f. Beauty confirmed the news: it had entered a definitive agreement to acquire Hailey’s skincare line, Rhode, for a total valuation of $1 billion. The structure of the deal includes $800 million payable at closing—a mix of cash and stock—and an additional $200 million in potential earnouts over the next three years, based on the brand’s continued growth.
To fund the acquisition, e.l.f. secured $600 million in debt financing, a significant investment that underscores Rhode’s value in the beauty industry. This move aligns with e.l.f.’s strategy to expand their portfolio with innovative, culture-driven brands—and Hailey’s Rhode fits the bill perfectly.
Hailey’s Reaction and Vision for the Future
In an emotional and excited post on Instagram, Hailey wrote:
“When I launched @rhode in 2022, I always had big dreams for the company… and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally.”
Hailey continued, sharing her enthusiasm about partnering with e.l.f., whom she described as a “like-minded disruptor” in the beauty space. She emphasized her new role as Chief Creative Officer, Head of Innovation at Rhode, and strategic advisor to e.l.f. Beauty—highlighting her continued leadership in the brand’s direction.
The announcement was met with overwhelming support from fans and business insiders alike. Hailey praised her team and customer base, declaring that this historic deal is only the beginning of Rhode’s next chapter.
Hailey Bieber Net Worth in 2025
With the Rhode-e.l.f. deal factored in, Hailey Bieber’s net worth is now estimated to be between $120 million and $150 million, depending on her final equity and compensation structure from the acquisition. Prior to the deal, estimates placed her wealth at roughly $20 million to $25 million, largely from modeling, brand endorsements, and her entrepreneurial ventures.
The Rhode deal elevates her to a new tier of wealth, placing her among the most financially successful beauty founders under 30. Unlike many celebrity brand deals, Hailey played an active role in product development, marketing strategy, and creative oversight—making this windfall well-earned.
From Model to Mogul: Hailey’s Career Journey
Hailey Bieber (née Baldwin) was born in November 1996 in Tucson, Arizona. At 28 years old, she’s no stranger to fame, coming from the well-known Baldwin acting family. Her father, Stephen Baldwin, is an actor, while her uncles Alec, Daniel, and William have also left marks on Hollywood.
She began her modeling career in her teens, walking for brands like Tommy Hilfiger, Ralph Lauren, and Dolce & Gabbana. Over time, she appeared on covers for Vogue, Elle, and Marie Claire, gaining a strong foothold in the fashion world.
But it was the launch of Rhode in 2022 that truly shifted her career from modeling to business. The minimalist skincare line gained rapid traction due to its sleek branding, affordable pricing, and quality formulations—plus the obvious star power of Hailey herself.
Family Life and Financial Role
Hailey married pop superstar Justin Bieber in 2018. While Justin’s career spans global chart-topping hits and an estimated net worth of $300 million, recent reports suggest that Hailey has now taken over as the financial leader in their relationship.
According to sources close to the couple, Hailey is now “100 percent the breadwinner” following Justin’s financial setbacks, including his canceled 2022 Justice World Tour, which left him with more than $8 million in tour-related debts.
There were even whispers of Justin considering legal action against his financial management team after claims of mismanaged funds amounting to $300 million. However, his reps have firmly denied any financial trouble, calling the reports misleading and exaggerated.
What Makes Rhode So Valuable?
Rhode’s success is tied to more than celebrity influence. It offers skin-first products with a focus on hydration, simplicity, and results. The brand’s standout item, the Peptide Glazing Fluid, became a viral sensation on TikTok and Instagram. Hailey’s direct involvement in product development gave Rhode an authentic edge that many celebrity brands lack.
Rhode’s clean, affordable, and science-backed approach helped it rise quickly in a competitive skincare market. The brand built a loyal following and reported strong sales growth year-over-year, attracting attention from major investors and now, a billion-dollar buyer.
What’s Next for Hailey?
With this landmark acquisition under her belt, Hailey is poised for even bigger moves. In her statement, she hinted at a long-term vision for Rhode, including global expansion, product innovation, and staying deeply involved in the brand’s evolution.
As she steps into her new roles at e.l.f. and Rhode, Hailey shows no signs of slowing down. Her transformation from model to mogul is now official, and the world is watching closely to see what she does next.
