Molly-Mae Hague, now 24, has become one of the UK’s most prominent influencers and businesswomen since rising to fame on the 2019 season of Love Island. What began as a romantic summer stint turned into a career-defining platform that helped her build a powerful personal brand—resulting in a multimillion-pound fortune. As of early 2024, Molly-Mae’s net worth is estimated at over £6 million (approx. $7.5 million), thanks to her extensive income from brand deals, entrepreneurship, property investments, and a social media presence that attracts millions of followers across platforms.
From Love Island to Global Recognition
Molly-Mae entered the Love Island villa in 2019 as a bombshell contestant on day three. She quickly formed a connection with professional boxer Tommy Fury, and the pair finished the series as runners-up. Their relationship became one of the most celebrated to come out of the show, leading to collaborations, shared ventures, and public adoration. The couple eventually moved in together, got engaged, and welcomed a daughter named Bambi in January 2023. However, in late 2023, both confirmed the end of their five-year relationship through Instagram statements, leaving fans heartbroken.
Despite the personal challenges, Molly-Mae has remained focused on her business ventures and continues to grow her brand. She now lives independently in her £4 million Cheshire mansion, which she solely owns.
A Social Media Powerhouse
With 8.3 million Instagram followers and 1.98 million YouTube subscribers, Molly-Mae commands attention online and is considered one of Britain’s most valuable influencers. According to reports, she can earn up to £10,890 per sponsored Instagram post. From Gymshark and L’Oréal to JD Sports and Look Fantastic, Molly-Mae has worked with some of the biggest global brands.
Her YouTube content, which features vlogs, lifestyle updates, product hauls, and behind-the-scenes glimpses of her life, also generates significant ad revenue. Combined with paid partnerships and affiliate deals, her social platforms form a cornerstone of her multimillion-pound earnings.
The Businesswoman Behind the Brand
Molly-Mae’s success goes far beyond brand partnerships. She is the founder of two companies—Filter by Molly-Mae, a self-tanning brand, and Maebe, her newly launched fashion label.
Filter by Molly-Mae, which debuted in 2020, quickly gained traction among her fanbase. Reports suggest that she has earned around £1 million from the brand since launch. Known for its clean branding and high-quality formulas, Filter has become a staple in the beauty routines of many young women.
In 2023, Molly-Mae unveiled her newest business: Maebe, a premium fashion label designed to reflect her evolving aesthetic. The debut collection was a massive success—selling out in just 24 minutes—with the restock disappearing in under three minutes. The overwhelming response confirms her influence in the fashion industry and hints at another long-term lucrative venture.
Creative Director at PrettyLittleThing
Perhaps the most high-profile role in her career so far was her appointment as Creative Director of PrettyLittleThing in 2021. During her two-year tenure, she reportedly earned £5 million annually and helped launch exclusive edits, high-profile campaigns, and sustainability conversations around fast fashion. In 2023, she stepped down from the role following the birth of her daughter to focus on motherhood, though she remains involved in collaborations with the brand that continue to earn her significant income.
Real Estate & Property Ventures
Molly-Mae’s net worth isn’t just digital—she’s invested in bricks and mortar too. Her £4 million luxury home in Cheshire, previously shared with Tommy Fury, is one of her most valuable assets. Purchased outright in her name, the property features contemporary interiors, walk-in wardrobes, and a nursery designed for daughter Bambi. This mansion is not only a home but also a content hub where she films many of her YouTube and Instagram features.
Amazon Prime Docuseries: Behind It All
Adding to her impressive media résumé, Molly-Mae recently announced her Amazon Prime Video documentary series titled Behind It All, which premiered on January 17, 2024. The three-part series gives an unfiltered look at her personal life, the breakdown of her relationship with Tommy, motherhood, business pressures, and her rise to success. While exact figures remain undisclosed, it’s expected that she negotiated a lucrative deal for the series given her marketability and fan interest.
The docuseries is expected to boost her profile globally and possibly open up doors to more media and TV appearances in the future.
Personal Challenges and Resilience
Despite her glitzy lifestyle, Molly-Mae hasn’t shied away from discussing the emotional hardships that come with fame. In the trailer for her Amazon series, she’s candid about the pain of her breakup, stating, “The past couple of months have been the worst of my life.” She opens up about dealing with the pressure of public scrutiny and the emotional toll of adjusting to life as a single mother.
Still, she remains focused on her priorities. In a heartfelt Instagram post after announcing the split from Tommy, Molly-Mae wrote, “My beautiful daughter will always be my priority. I’ll be back when it feels right.”
What’s Next for Molly-Mae?
With two thriving brands, a strong media presence, and loyal fans behind her, Molly-Mae Hague is not slowing down. Industry experts speculate she may move into TV production, launch more fashion and beauty collaborations, or explore international expansion for her businesses.
Given her business acumen, influence, and resilience, her net worth is expected to climb well beyond £6 million in the next few years—especially as her Amazon docuseries gains traction and Maebe continues its upward trajectory.
Final Thoughts
Molly-Mae Hague’s journey from a 2019 Love Island contestant to a self-made millionaire is nothing short of inspirational. With a net worth already sitting at £6 million+, she’s proved that reality TV fame can evolve into long-term entrepreneurial success. Whether she’s developing fashion lines, launching skincare products, or opening up to the world in a new documentary, one thing is clear—Molly-Mae is building an empire, and she’s only just getting started.
