Nikki Bella, born Stephanie Nicole Garcia-Colace, has come a long way from waiting tables in Los Angeles to becoming one of the most successful female superstars in WWE history. Today, at age 41, Nikki is not only a WWE Hall of Famer, but also a highly paid TV personality, entrepreneur, and philanthropist. As of 2025, Nikki Bella’s net worth is estimated to be around $10 million, according to the latest financial reports.
Whether in the ring, on television, or in business, Nikki’s journey is one of resilience, reinvention, and relentless ambition. Here’s a detailed look at how she built her wealth and continues to grow it across various platforms.
From SmackDown Star to Reality TV Royalty
Nikki Bella began her professional wrestling career in 2007, performing in WWE’s Florida Championship Wrestling (FCW) development territory alongside her twin sister, Brie Bella. The duo, famously known as The Bella Twins, quickly became one of WWE’s most beloved female acts. Nikki officially debuted on SmackDown in 2008 and went on to become a two-time WWE Divas Champion, holding the title for a record-setting 301 days.
Her in-ring charisma, combined with natural storytelling ability, helped elevate the women’s division during a time of transition in WWE. In 2020, Nikki and Brie were inducted into the WWE Hall of Fame, solidifying their legacy.
Nikki Bella’s Net Worth in 2025
Nikki Bella’s estimated net worth of $10 million stems from a diversified income portfolio that includes:
- WWE salary and bonuses
- Television and reality show appearances
- Business ventures including fashion and wine
- Endorsement deals and brand sponsorships
- Merchandise sales and modeling
During her WWE tenure, Nikki’s salary started at around $90,000 annually but skyrocketed to over $1 million per year by the time of her retirement in 2020. She’s now considered one of the highest-earning female wrestlers turned TV celebrities in the world.
Business Ventures and Brand Collaborations
Nikki Bella’s post-wrestling career has been just as impressive. She co-founded several brands with sister Brie, including:
- Belle Radici – A wine label based in Napa Valley, California
- Birdiebee – A fashion line focusing on lingerie and loungewear
- Nicole + Brizee – A body and beauty brand
She has also collaborated with luxury and lifestyle brands such as Colugo, Kaviar Gauche, Regiis Ova, Edgewood Tahoe Resort, and Suddenly Slimmer Med Spa, boosting her earnings through endorsements and influencer campaigns.
Television and Media Career
Nikki Bella’s fame soared when she starred in E! Network’s “Total Divas” (2013–2019) and later on “Total Bellas” (2016–2021), where she served as both a lead and an executive producer. She also competed in Dancing With the Stars (Season 25) and hosted multiple shows, including “Barmageddon” and “America’s Got Talent: Extreme”.
In 2023, she headlined her own limited series, “Nikki Bella Says I Do,” documenting her wedding to husband and professional dancer Artem Chigvintsev. The show aired to solid ratings and strengthened her status as a crossover celebrity.
Real Estate Portfolio
Nikki currently lives in Napa Valley, California, with Artem and their son. She previously resided in Phoenix, Arizona, but sold their 10,000-square-foot home for $1.9 million in 2021. The move allowed her to be closer to Brie and their wine business in Northern California.
The Napa Valley property emphasizes family, business, and tranquility, aligning with Nikki’s evolving priorities as a mom and entrepreneur.
Luxury Cars and Lifestyle
Nikki Bella’s garage is a reflection of her high-end tastes. Her car collection, worth more than $1 million, includes:
- Lamborghini Aventador S – Valued at $670,000 with a V12 engine
- Land Rover Range Rover – An off-road luxury SUV
- BMW 7-Series – Known for executive-class comfort
- Bentley Continental GTC – A luxury convertible designed for thrill
- Tesla Model X – A fully electric vehicle with autopilot features
This collection showcases Nikki’s mix of sporty elegance and environmental consciousness.
Endorsements and Merchandise
Nikki has a strong history of brand partnerships, ranging from luxury wellness resorts to fashion and beauty. Her WWE merchandise remains a major income source, with apparel, accessories, and action figures available via the WWE Shop and third-party retailers.
She also commands a significant presence on social media, where sponsored posts and promotions further enhance her earning potential.
Appearances in TV, Movies, and Video Games
In addition to reality TV, Nikki has made appearances in:
Movies:
- Confessions of a Womanizer (2014)
- The Flintstones & WWE: Stone Age SmackDown! (voice role, 2015)
TV Shows:
- Psych
- Ridiculousness
- The Bachelorette
- Celebrity Call Center
- Miz & Mrs.
- Twin Love
Music Videos:
- Na Na by Trey Songz
- Hollywood by Sophia Grace
Video Games:
Nikki has featured in 12 WWE video games, including:
- WWE SmackDown vs. Raw (2010–2011)
- WWE 2K14 through WWE 2K23
- WWE 2K Battlegrounds
Charity Work and Advocacy
Nikki is also a dedicated philanthropist, involved in several causes:
- Make-A-Wish Foundation
- Conor’s Cure
- Susan G. Komen Breast Cancer Awareness
- Red Nose Day, where she raised $15,000 via Celebrity Ninja Warrior
Her humanitarian work reflects her desire to use fame for meaningful change.
Final Thoughts
Nikki Bella’s net worth of $10 million in 2025 is a result of relentless drive, a strategic career transition, and a powerful personal brand. From dominating the WWE ring to building businesses, starring on hit TV shows, and raising a family, Nikki continues to break barriers and inspire fans around the world.
Her financial journey reflects not only her popularity but also her savvy entrepreneurship and media instincts. With new shows and ventures constantly emerging, Nikki Bella’s net worth is set to grow even further in the years ahead.
