Sam Corcos, the co-founder and CEO of Levels, has positioned himself as a standout leader in the world of health startups. With the backing of prominent venture capital firms, including Andreessen Horowitz (a16z), and raising a staggering $67 million, Corcos has managed to turn his company into one of the most talked-about health tech startups. But it’s not just the business that has garnered attention—his co-founder, Casey Means, has become a social media sensation, reaching nearly a million followers by leveraging high-profile podcast appearances.
So how did Corcos manage to combine business growth with influencer success? What insights can other entrepreneurs learn from his journey? Let’s dive into the fascinating story behind Sam Corcos and Levels.
Sam Corcos: The Visionary Behind Levels
Sam Corcos, 36, has quickly established himself as a force in the health tech industry. As the CEO of Levels, Corcos has been at the helm of a company focused on providing real-time metabolic health insights through continuous glucose monitors. These devices help people track their glucose levels to optimize their diet and overall health, something that has gained significant attention in recent years with the growing focus on personalized medicine.
Corcos co-founded Levels with Dr. Casey Means in 2019, and since then, they’ve turned the company into one of Silicon Valley’s most well-funded startups. The startup has raised $67 million from investors like Andreessen Horowitz, as well as other key players in the venture capital space.
But what sets Corcos apart is his holistic approach to both business and personal branding. He’s managed to intertwine Levels’ success with a social media strategy that relies heavily on influencer marketing and creating a personal connection between the founders and their audience.
From Startup to Social Media Stardom
One of the driving forces behind Levels’ success is its unique approach to personal branding, specifically through the lens of co-founder Casey Means. While Corcos manages the company’s operations, Means has taken center stage as an influencer. Through podcast appearances on widely followed platforms like Joe Rogan, Andrew Huberman, and Tucker Carlson, Means has built an audience of nearly a million followers.
Sam Corcos has been open about how they used a portion of the company’s funding to build Casey Means into a major influencer. Their strategy involved more than just brand endorsements; it was about connecting with a like-minded audience through thought leadership in the health and wellness space.
On top of podcast appearances, Means and Corcos have built out other aspects of their marketing campaign, including leveraging social media platforms and speaking engagements. This “influencer-first” strategy has helped not only grow the company’s audience but also position Levels as an authoritative voice in metabolic health.
Corcos reflected on the success of this dual strategy during a conversation about their growth, explaining that, “Building a personal brand in tandem with growing a business is something that has become essential, especially in today’s digital-first world.”
The business side of Levels has experienced significant growth as well. With the continuous glucose monitor market booming and growing awareness around personalized health, Levels is poised to be at the forefront of this revolution.
Sam Corcos’ Business Acumen and Growth Strategies
The growth of Levels, however, isn’t only due to influencer marketing. Corcos has leveraged his vast experience in startups and venture capital to build the company’s foundation on strong business principles. His journey includes previous stints at high-growth companies, where he honed his skills in scaling and fundraising.
One of the keys to Levels’ rapid growth is Corcos’ ability to connect with investors and secure necessary funding. By partnering with top-tier venture capital firms such as Andreessen Horowitz, Corcos has given Levels the financial flexibility to experiment with its business model and marketing approaches. The $67 million in funding was strategically used for product development, marketing, and further research into metabolic health.
Corcos is also candid about the challenges of running a startup. “Everything takes longer than you expect in the startup world,” he says. However, his approach to delegation has helped him stay efficient. “Having a well-trained assistant has saved me around 20 hours every week,” he shares, giving a nod to his partnership with Athena, a platform that helps busy entrepreneurs delegate tasks.
A Look Into His Net Worth and Family Life
As of 2025, Sam Corcos’ estimated net worth stands at approximately $50 million. This fortune comes primarily from his role as the co-founder of Levels, the company’s success in the health-tech sector, and its lucrative funding rounds. The venture into health tech has paid off in terms of both business growth and recognition within the startup world.
Corcos has kept much of his personal life private, though it’s known that he is married and lives in the Bay Area with his family. While details about his family remain under wraps, it’s clear that he places a great deal of importance on his work-life balance, even as he navigates the pressures of running a high-growth company.
The Future of Levels and the Health-Tech Space
Looking ahead, Sam Corcos is focused on continuing to expand Levels’ influence in the health-tech sector. The company’s mission remains focused on metabolic health, with the aim to make continuous glucose monitoring accessible and affordable for everyone.
As the health tech industry continues to evolve, Levels is poised to be a key player in shaping the future of personalized health. With influencers like Casey Means leading the charge and Corcos at the helm of business operations, Levels’ combination of scientific innovation, user-centric design, and social media strategy could provide a blueprint for future startups looking to make an impact.
From navigating the complexities of startup life to mastering the art of influencer-driven business growth, Sam Corcos has clearly proven that the intersection of health and technology offers immense opportunities.
